Human connection is key to promoting your organization. Build strong customer connections. You have an amazing organization, a mission that matters, and a team that's passionate about making an impact. But if you aren’t reaching your audience—or if you’re not entirely sure you’re targeting the right people in the first place—you could be wasting valuable time, money, and energy. Now is the time to get laser-focused on understanding who your customers, supporters, or donors t

Boosting social media activity can significantly enhance brand visibility, engagement, and conversions. Here are some key stats that illustrate the impact of an active and optimized social media presence: General Social Media Usage 1. Global Reach : As of 2024, there are over 4.9 billion social media users worldwide, representing more than half of the global population. 2. Daily Usage : The average person spends 2 hours and 31 minutes on social media daily. Engagement M

In the digital age, a nonprofit's reputation is one of its most valuable assets. It shapes how the public, donors, volunteers, and partners perceive your mission and trust your work. A strong, positive reputation can open doors to funding, media coverage, and long-term sustainability, while a mismanaged reputation can limit impact and tarnish hard-earned credibility. Here are the best practices to effectively manage and protect your nonprofit brand’s reputation: 1. Define and

During economic hardships, business owners and nonprofit executive directors alike often view marketing as a postponable service. Marketing is needed and desired, but often seen as something that can be reasonably put off for brighter days ahead. The Insights The fact is, well-planned marketing budgets are essential to growing your organization and most definitely shouldn’t be the first area of your organization to get cut. Marketing is the bridge between your products or ser

Crises of all kinds could hit your brand at any moment. In today’s hyperconnected world, no organization is immune to crisis. From data breaches and leadership scandals to global pandemics and social unrest, the types of crises brands face are more varied—and more unpredictable—than ever before. Gone are the days when communications leaders only needed to prepare for traditional issues like operational disruptions, product recalls, or employee misconduct. Now, a single viral

Clarifying precisely what an organization will hold itself accountable for achieving, and how it will accomplish it, is essential for...