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From Crisis to Connection: How to Build a Social Media Crisis Management Strategy

Crises of all kinds could hit your brand at any moment.

In the past, communications leaders worried about fairly standard scenarios—those affecting your brand’s reputation, operations, leadership or employees. But as we’ve all learned lately, there’s no established template for social media crisis management when the crisis is a global pandemic.

Planning for the worst, and being able to adapt quickly no matter what you’re facing, has become critical—and social media plays a major role in your crisis management efforts.
Companies that respond well to a brand crisis see a 20% increase in value on average; those that respond poorly see a 30% decrease (Source: Pentland Analytics).

"If you do what you've always done, you'll get what you've always gotten."- Tony Robbins


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