BUSTER'S WOLF PACK®

FALL 2026

SARASOTA, FLORIDA

GULF COAST DOG RESCUE

We partnered with BWP to develop a cohesive brand identity, crafting a visual and narrative language inspired by Buster’s story—one that reflects warmth, compassion, and community activation across the Gulf Coast.

Industry

Dog Rescue

Nonprofit Advocacy

Community Activation

Services

Brand Strategy
Brand Identity Design
Narrative & Story Development
Messaging & Taglines
Visual Direction

Brand Story

Buster’s Wolf Pack is a Gulf Coast animal advocacy organization inspired by Buster, a Toy Fox Terrier who joined a family as a displaced pup, spending 16 cherished years with them. HumanityCode partnered with the team to build a brand that tells Buster’s story, elevates community engagement, and creates a cohesive identity that resonates with volunteers, donors, and the public.

Narrative

Buster’s Wolf Pack embodies love, community, and second chances. The brand’s heart is Buster’s story: from displacement to becoming the center of a family’s life, his legacy drives the mission to rescue, rehabilitate, and rehome animals while supporting families across the Gulf Coast. Every visual, message, and campaign is rooted in compassion, storytelling, and community impact.

Campaign

Meet Your New Lunch Buddy is a multi-channel brand awareness campaign that humanizes adoption by presenting rescued dogs as approachable, lovable companions—your next seat at the table. Through cinematic visuals, storytelling, and multi-format executions, the campaign positions Buster’s Wolf Pack as more than a rescue, but a movement connecting people and pets in meaningful, lasting ways.

ADVOCACY COLLATERAL

WOLF PACK FOREVER.

Key Messaging

Inspired by Buster’s journey, BWP's mission is to rescue, rehabilitate, and rehome pets while providing essential support to families in need across the Gulf Coast. We envision a community where every animal finds love, safety, and a forever home—and where neighbors unite to create lasting impact.