Social Media Boosting

Boosting social media activity can significantly enhance brand visibility, engagement, and conversions. Here are some key stats that illustrate the impact of an active and optimized social media presence:

General Social Media Usage

1. Global Reach: As of 2024, there are over 4.9 billion social media users worldwide, representing more than half of the global population.

2. Daily Usage: The average person spends 2 hours and 31 minutes on social media daily.

Engagement Metrics

1. Video Content: Posts with videos get 48% more views and are shared 1200% more than text and image posts combined.

2. Hashtags: Tweets with hashtags have a 100% increase in engagement compared to those without. Instagram posts with at least one hashtag receive 12.6% more engagement.

3. Timing: Posts published during off-peak hours or specific time slots (e.g., weekdays between 9–11 AM) can see up to 25% higher engagement rates.

Influencer Marketing

1. ROI: For every $1 spent on influencer marketing, brands see an average return of $5.20.

2. Trust Factor: 61% of consumers trust influencer recommendations over brand advertisements.

Advertising Stats

1. Social Ads Reach: Facebook ads reach over 2.08 billion users, Instagram ads reach 1.3 billion, and LinkedIn ads connect with over 900 million professionals.

2. Engagement from Ads: Paid social media campaigns increase engagement rates by 28% compared to organic-only strategies.

Platform-Specific Insights

1. Instagram: Carousel posts have a 1.4x higher reach and 3x higher engagement than static posts.

2. TikTok: 35% of users discover new products and services via TikTok ads or trending videos.

3. LinkedIn: Long-form content and articles see 30% more shares compared to short updates.

User Behavior Trends

1. Reviews Matter: 93% of users look at reviews on social media before making a purchase.

2. Visual Content: Posts with images get 2.3x more engagement than those without.