What We Did:

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• Concept Package Design

• Brand Identity

On® Tequila is made from 100% Estate-Grown Blue Agave grown and hand-harvested in some of the richest soil in the valleys of Mexico. Bottled at the peak of its maturity, On® Tequila is a premium blend of natural resources and expert tequila craftsmanship.

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On® Tequila was created for famed rapper - T.I. by a master distiller in Mexico. This product needed an identity system that set them apart from the competition. 

Promotional Guide