ON® TEQUILA®
SUMMER 2023
ATLANTA, GEORGIA
SPECIALTY TEQUILA
Brand identity for On Tequila®. The brand’s crafted language and strategic design support both the cultural credibility of the founder and the premium expectations of tequila connoisseurs and lifestyle consumers alike.
Industry
Food & Beverage
Specialty Tequila
Services
Brand Strategy
Brand Identity Design
Narrative & Story Development
Messaging & Taglines
Visual Direction
Brand Story
On® Tequila is made from 100% Estate-Grown Blue Agave grown and hand-harvested in some of the richest soil in the valleys of Mexico. Bottled at the peak of its maturity, On® Tequila is a premium blend of natural resources and expert tequila craftsmanship.
Narrative
On® Tequila is crafted from 100% estate-grown Blue Agave, cultivated and hand-harvested in the fertile valley soils of Mexico. Bottled at peak maturity, it represents a refined expression of natural resources guided by expert tequila craftsmanship.
Product
Distinction
Created for acclaimed artist T.I. and produced by a master distiller in Arandas Mexico, On® Tequila required a distinctive identity system—one that clearly differentiated the brand within a highly competitive premium spirits market.
