{002}
Salt & Soil Gulf Co.™
Prime Coastal Catering
Brand Strategy
Community Activation
Identity Design
We partnered with Salt & Soil Gulf Co. — a boutique Gulf Coast catering company, to define and elevate its brand foundation.
{002}
NARRATIVE Development
Salt & Soil Gulf Co.’s brand philosophy centers on the authentic intersection of Gulf waters, fertile soil, and cultural heritage. Each menu is crafted to reflect this triad—carefully balancing bright Gulf citrus, fresh herbs, and smoked depthwith culinary influences drawn from Creole, Cajun, and Low-country traditions.
The narrative strategy defined the brand’s voice as intentional, refined, and rooted in regional authenticity, ensuring consistency across client touchpoints.
HumanityCode’s objective was to support Salt & Soil Gulf Co. in translating its place-inspired gastronomic vision into a differentiated and cohesive brand presence that resonates with high-end event audiences and destination clients.
The engagement focused on articulating a narrative rooted in regional sourcing, seasonal cuisine, and elevated coastal hospitality—aligning the brand’s culinary philosophy with market expectations and audience perceptions.
{002}
NARRATIVE Development
Salt & Soil Gulf Co.’s brand philosophy centers on the authentic intersection of Gulf waters, fertile soil, and cultural heritage. Each menu is crafted to reflect this triad—carefully balancing bright Gulf citrus, fresh herbs, and smoked depthwith culinary influences drawn from Creole, Cajun, and Low-country traditions.
The narrative strategy defined the brand’s voice as intentional, refined, and rooted in regional authenticity, ensuring consistency across client touchpoints.
HumanityCode’s objective was to support Salt & Soil Gulf Co. in translating its place-inspired gastronomic vision into a differentiated and cohesive brand presence that resonates with high-end event audiences and destination clients.
The engagement focused on articulating a narrative rooted in regional sourcing, seasonal cuisine, and elevated coastal hospitality—aligning the brand’s culinary philosophy with market expectations and audience perceptions.
